A few things to consider before you use URL shortener

There are a lot of people who love to use URL shorteners to make money and monitor traffic. These individuals are always on the hunt for those extra bucks. You might find people suggesting you the best URL shortener in India and asking you to use certain services. However, what is good for you depends on what you need and there are some factors that you have to consider whenever you use a URL shortener. Whatever traffic you are looking to achieve is routed to your web via that shortener so you got to be careful about your choice and the services that you are using.


The URL shortener has to be up all the time because it is from where your traffic is coming. If the shortening website goes down, whenever the users click the link to come to your site, they won’t be able to reach it. The reason is that the link is broken from the shortening website and the individuals are not being able to reach to your website. Therefore, always hunt for a trustworthy and reliable source. Even if you aim is to make money only via these sites, still, you would be hurt if it goes down any time.

Redirect credit

Many people don’t know about this factor but the URL shortening services use various HTTP redirects that determine where the redirect credit will go. You would never wish that the credit for your URL will be given to the shortening website by search engines. Therefore, always look for the sites that give you a chance to have 301 permanent redirect links. This assures that the search engines credit your website for the visits, not the site that helps you in shortening the URLs.

Privacy policy

There are a lot of people who use the shortening services in order to direct people to malicious addresses and sites that are not up to the standards. Therefore, take a look at the security and privacy policy of the URL shorteners. You won’t have any control over what is happening there and no one would wish that his or her audience falls victim to hackers and end up being vulnerable because of the shortened URLs provided to them. Even there are instances when your shorten URLs will fall to malicious software and ultimately it will infect your real website URL as well as your webpage.


Many of you might use URL shorteners just because you are willing to earn some extra bucks. If this is the case, you have to be careful about how the URL shorteners are working. They would pay you for a thousand visits and the payment depends on the URL you provide for shortening and what sort of audience comes there. Take a look at the best URL shortener in India and never go for the websites that are not trustworthy or reliable. You will have to put in some effort with these shortening services and no one would like to end up with nothing for all the hard work.